1. Information We Collect

To provide you with the best shopping experience in Qatar, we collect the following types of information:

Personal Identification Information

• Contact Details: Your full name, email address, phone number, and billing/shipping addresses.
• Account Information: If you create an account, we collect your username, password, and order history.
• Payment Information: Financial details necessary to process your orders. (Note: All online payment transactions are processed through secure, encrypted, third-party payment gateways. We do not store your full credit card numbers on our servers.)

Automated Data Collection

• Device & Usage Data: Information about your device, IP address, browser type, and your browsing behavior on our website to help us optimize our store.
• Cookies: Small data files stored on your device that remember your preferences, keep items in your cart, and enhance your user experience.

2. How We Use Your Information

We use the data we collect primarily to fulfill our obligations to you and improve our retail services. Specifically, we use your data to:

• Process, fulfill, and dispatch your orders to your location in Qatar.
• Communicate with you regarding order statuses, delivery updates, and customer support inquiries.
• Process returns, refunds, and manufacturer warranty claims.
• Send promotional emails, exclusive "Daily Deals," and marketing communications (you may opt-out of these at any time).
• Detect and prevent fraudulent transactions to ensure a secure shopping environment.

3. Sharing Your Information

We do not sell, trade, or rent your personal identification information to others. We may share your information only in the following limited circumstances:

• Service Providers: We share necessary details with trusted third parties, such as local courier services in Qatar and secure payment processors, solely for the purpose of fulfilling your order.
• Corporate Affiliates: As a subsidiary, information may be shared securely within the Maithaliz Trading & Maintenance corporate group for administrative and analytical purposes.
• Legal Requirements: We may disclose your information if required to do so by the laws and regulations of the State of Qatar, or to protect our rights and user safety.

4. Data Security

First Choice implements robust, industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. We utilize SSL (Secure Socket Layer) encryption to ensure that your data is securely transmitted over the internet.

5. Your Privacy Rights

You maintain full rights over your personal data. You have the right to:

• Access the personal information we hold about you via your "My Account" dashboard.
• Request corrections to any inaccurate or incomplete data.
• Request the deletion of your account and personal data from our active databases.
• Unsubscribe from our marketing mailing lists by clicking the "unsubscribe" link at the bottom of our emails.

6. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. Any updates will be posted on this page, and the "Last Updated" date at the top will be revised accordingly.